Understanding Your Moz Analytics & SEO Insights
Search engine optimization (SEO) is the process of creating and improving content in order to increase ranking and searchability for specific terms and keywords. The idea is that you want…
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Marketing Agency 101: How Sharing a Data Dashboard with Your Client Can Increase Productivity
How much time do you and your staff spend pulling analytics, preparing client reports and then explaining what those metrics actually mean to your clients? Our guess is that it’s…
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Beyond the Numbers: How to Turn Your Marketing Analytics Into Data Insights
Numbers are awesome. They make us sound slick in meetings and they look great in emails to decision-makers, but unless we know how to interpret the data and take action…
11 Ways to Put Your Business Intelligence Analytics to Work Growing Your Company
On its best day business is fuzzy. If it were simply black and white, everyone would be crushing it. Instead, we do our best to make intelligent guesses that keep…
5 eCommerce Metrics You Need to Grow Your Business
The Pro of managing an ecommerce business: it’s entirely measureable! The Con of managing an ecommerce business: it’s entirely measurable (and those metrics need to be tracked and interpreted). Ugh… Ecommerce…
3 Financial Metrics Every Small Business Should Track
Small businesses need to find the edge over the competition wherever possible. A major element in that concept is tracking the right business metrics. There are several key indicators that help…
7 Sales Analytics Metrics Every Company Should Be Monitoring
All businesses are looking to increase sales, right? We’ve certainly never encountered a business who’s told us that they would like to decrease sales. Whether your busienss is suffering from a decrease…
What is the Difference Between Business Intelligence and Business Analytics?
Business intelligence and business analytics both revolve around how a business can tap into available data to improve its decision-making. However, many people are unsure what separates the two terms,…
10 Questions Every Marketer Should Ask When Preparing Data for Analysis
In the past five to ten years, the field of marketing has shifted significantly from a field of branding and awareness where success was measured by vague measurements like how…
Why Agencies Should Be Monitoring Analytics, Not Just Reporting Them
With terms like “big data” and “data-driven marketing” being thrown around daily it’s no wonder that digital marketers can easily get confused about what they should be measuring, how to…
