How to Get Your Contact Form to Convert Visitors
The contact form is usually seen as an afterthought — a quick “for more information, contact us” line you throw together while creating your website. Truth is, your contact form…
5 Dashboards EVERY Marketing Agency Needs to Have
As a marketing agency, you have a lot of data points, metrics, key performance indicators, and details to monitor and manage for your clients and for your own agency. It…
Email’s Not Dead: Email Marketing Analytics to Monitor
We’ve all heard it a million times - “Email is dead, you should use [fill in the blank] instead.” The problem is that while our email inboxes may be more…
9 SEO Insights You Must Monitor For Search Success
Most businesses who engage in digital marketing have at least a fleeting familiarity with search engine optimization. If you want to successfully reach your audience online, a systematic effort to…
Transforming Your Business into a Data Driven Team
All throughout your business, you have to make dozens or even hundreds of decisions on a daily basis. How are the members of your different teams making those decisions? Ideally,…
6 Marketing Analytics Best Practices
If you’re like most businesses, you’re engaged in several (if not many) different marketing campaigns at any one time and have a lot of data to sift through in order…
Marketing Agency 101: What To Monitor In Your Own Data Dashboard
As a marketing agency, you’re likely laser focused on helping your clients to improve their keyword ranking, get engagement on their social media posts, create great content, improve click through…
Advertising Dashboard: What Your Metrics Mean
Looking to ramp up your advertising game? Or, maybe you’re new to the space and are ready to test drive some ads. Our recommendation: keep your eye on the prize…
The History of the Evolution of Business Analytics
Imagine what measuring business analytics used to be like before online dashboards or even Excel spreadsheets. No, we’re not talking about the Dark Ages, but a mere few decades ago.…
Why Every Business Should Be Using a Competitor Dashboard
Imagine having competitor data instantly available to you in real-time. And not a mess of numbers either, but clean, colorful charts that point to immediately actionable metrics and suggestions? What…
