4 Tactics to Improve Your eCommerce Product Page Metrics
With modern consumers gravitating online for most of their shopping needs and the ease of setting up an online store, the eCommerce industry is booming at a mind-boggling pace. In…
5 Key Customer Experience Metrics Your Small Business Must Track
Customer experience, or CX, is the broad perception customers form of your business as they progress through their buyer's journey. CX encompasses every single interaction, positive and negative, that customers…
Marketing Agency 101: How to Prove Marketing ROI to Your Clients
One of the most difficult tasks of a marketer or marketing agency is to prove the return on investment (ROI) of marketing campaigns to a client. In fact, according to…
What is a KPI? Your guide to Key Performance Indicators
A Key Performance Indicator (KPI) is a selected measurement that businesses track to demonstrate how effective they are in achieving their targeted goals. Go into any performance review or executive…
8 Most Powerful Sales Performance Metrics You Should Track
As a sales manager, you know the entire organization relies on you to be able to forecast revenue. And while there are dozens of sales metrics you can check, you…
9 B2B Sales KPIs Every B2B Company Should Measure in 2020
As hard as it is to believe, driving sales for your website is not all about what Google has to say. Key Performance Indicators (KPIs) include a boatload of information…
How to Build an Effective Web Analytics Dashboard
How can we prove that our online marketing strategies are working? Whether you’re tackling the performance of your website or building out a digital presence with clear goals for hundreds of…
Top 5 Marketing KPIs Agencies Must Focus on for Small Business Owners
In the context of marketing, Key Performance Indicators (KPIs) are metrics that businesses can use to assess the effectiveness of their marketing activities and how they impact overall business growth.…
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7 Marketing Agency KPIs You Shouldn’t Ignore
Most agency’s list of marketing KPIs is too long. They focus on tracking every marketing metric under the sun rather than those that matter. What’s worse is that clients don’t…
Data Silos are Killing Your Business Analytics
Data silos have become a challenge for businesses of all sizes. Building a profitable business in 2020 can’t be guesswork. It’s critical that you and your team are making informed…
