In the context of marketing, Key Performance Indicators (KPIs) are metrics that businesses can use to assess the effectiveness of their marketing activities and how they impact overall business growth.…
“You can't manage what you don't measure," said the great father of business management, Peter Drucker. Truer words were never said. No matter your industry or role, tracking SEO KPIs,…
Most agency’s list of marketing KPIs is too long. They focus on tracking every marketing metric under the sun rather than those that matter. What’s worse is that clients don’t…
