10 Questions Every Marketer Should Ask When Preparing Data for Analysis
In the past five to ten years, the field of marketing has shifted significantly from a field of branding and awareness where success was measured by vague measurements like how…
Why Agencies Should Be Monitoring Analytics, Not Just Reporting Them
With terms like “big data” and “data-driven marketing” being thrown around daily it’s no wonder that digital marketers can easily get confused about what they should be measuring, how to…
