How to Use Twitter Analytics Tools to Grow Your Business
It’s no secret that Twitter is one of the most powerful and influential social media platforms out there, but it’s surprising how many businesses are not leveraging the power of…
10 Questions Every Marketer Should Ask When Preparing Data for Analysis
In the past five to ten years, the field of marketing has shifted significantly from a field of branding and awareness where success was measured by vague measurements like how…
Why Agencies Should Be Monitoring Analytics, Not Just Reporting Them
With terms like “big data” and “data-driven marketing” being thrown around daily it’s no wonder that digital marketers can easily get confused about what they should be measuring, how to…
It’s Time to Democratize Data
By Steffen Hedebrandt, Head of Marketing, Airtame I remember a video interview by Quentin Hardy, Deputy Tech Editor at the New York Times, with the entrepreneur and venture capitalist Ben…
Get Branded Dashboards with Themes and CSS: New in Cyfe
We are excited to announce a new product-wide feature upgrade for Cyfe: custom themes beyond our pre-configured Light and Dark themes. Are you in need of a business dashboard that…
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How to Create a Free Dashboard as Featured on HBO’s Silicon Valley
Business Dashboards - What and Why? We've recently talked about the idea of having a business dashboard that measures an organization's most important Key Performance Indicators (KPIs) displayed on a…
Business Dashboards for Your TV. Are They Worth it?
What is a business dashboard and why use one on a TV? Today we delve into a real-life customer example of a Cyfe online business dashboard being used for projecting business…
4 Game Changing Predictions for Big Data Analytics in 2016
Everyday the human race creates 2.5 quintillion bytes of data. 2.5 quintillion bytes … that's 2.5 followed by 17 zeros. Most of this data is generated at extremely high speeds…
The 11 Best Analytics Posts to Guide You into 2016
The world of analytics has seen major revolutions in 2015. And, of course, the trends exhibited last year are the foundation of what will happen next. This post aims to…
Why Integrated Analytics are Essential for Survival … and Growth: 4 Reasons
Let me start with bold, profoundly counter-intuitive claim: lack of data is not your business biggest challenge to making informed decision. The fundamental problem is integration. In other words, given…
