Understanding Your Moz Analytics & SEO Insights
Search engine optimization (SEO) is the process of creating and improving content in order to increase ranking and searchability for specific terms and keywords. The idea is that you want…
7 Mistakes You’re Making with Your Data Dashboard
If you’re like most businesses, your data dashboard is where you follow all the goings on in your business and it’s where you get information on changes that need to…
Why Monitoring Analytics Means More Money to Your Bottom Line
At first blush, monitoring analytics seems like the kind of thing that a big business uses to maintain its growth. However, creative and informative analytical tools can deliver powerful insights…
How to Better Understand Your Customers with eCommerce Analytics
Did you know that ecommerce analytics track way more information than dollars and cents? Not that that revenue isn’t important -- it’s the most important -- and having a reliable…
5 Customer Support Metrics Every Customer Service Department Should Be Measuring
When you think about great customer support, what are the first things that come to mind? If you’re like most people, you probably think about patience, positivity, knowledge, and a…
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Marketing Agency 101: How Sharing a Data Dashboard with Your Client Can Increase Productivity
How much time do you and your staff spend pulling analytics, preparing client reports and then explaining what those metrics actually mean to your clients? Our guess is that it’s…
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Beyond the Numbers: How to Turn Your Marketing Analytics Into Data Insights
Numbers are awesome. They make us sound slick in meetings and they look great in emails to decision-makers, but unless we know how to interpret the data and take action…
More Than A Data Dashboard: Introducing Social Media Publishing
As the world has continued to evolve and our understanding of the importance of social media has evolved, we have all become increasingly aware of the need to be active…
How to Use Twitter Analytics Tools to Grow Your Business
It’s no secret that Twitter is one of the most powerful and influential social media platforms out there, but it’s surprising how many businesses are not leveraging the power of…
It’s Time to Democratize Data
By Steffen Hedebrandt, Head of Marketing, Airtame I remember a video interview by Quentin Hardy, Deputy Tech Editor at the New York Times, with the entrepreneur and venture capitalist Ben…
