Pratik Dholakiya – Cyfe https://www.cyfe.com All-in-One Business Dashboard | Digital Reporting Tue, 06 Apr 2021 14:34:13 +0000 en-US hourly 1 https://www.cyfe.com/wp-content/uploads/2020/02/cropped-cyfe-favicon-32x32.png Pratik Dholakiya – Cyfe https://www.cyfe.com 32 32 6 Underrated Content Marketing KPIs and Why You Should Focus on Them in 2021 https://www.cyfe.com/blog/content-marketing-kpis/ Wed, 16 Dec 2020 10:33:43 +0000 https://www.cyfe.com/?p=3435 Content marketing is one of the best channels for increasing engagement and ROI, no doubt about that. And, one of the most important ways to measure and improve your content marketing is through metrics. While the usual content marketing metrics such as leads, sales, and traffic can be useful in providing an overall measure of […]

The post 6 Underrated Content Marketing KPIs and Why You Should Focus on Them in 2021 appeared first on Cyfe.

]]>

Content marketing is one of the best channels for increasing engagement and ROI, no doubt about that. And, one of the most important ways to measure and improve your content marketing is through metrics.

 

While the usual content marketing metrics such as leads, sales, and traffic can be useful in providing an overall measure of the performance of your content, these metrics are not enough if you want to go more granular.

 

There are lots of other content marketing metrics that can help you to gauge your content better. You can get deeper, useful insights about the quality of your content, the best channels for distribution, and engagement.

 

The content marketing metrics mentioned in this guide serve towards the ultimate goal of content marketing, which is generating leads, sales, and traffic. If you are interested in learning about these underrated, yet useful content marketing KPIs, then read on. You’ll find some super-helpful unique content marketing metrics that can help you improve your content marketing ROI.

Table of Contents

1. Backlinks

A backlink is when an external website adds a link to your site. Backlinks are considered as one of the top three ranking factors by Google. This is because backlinks are an indicator of the quality of your content. 

 

Backlinks indicate to Google that your content is well received by other publishers, especially when the linking domain is a high-authority one. More backlinks to a piece of content tells Google that other publishers in your industry are recommending your content to their audience. This is why backlinks can be a great metric for measuring your content quality.

 

Apart from the number of backlinks, you should also look for the quality of the backlinks that you get. For example, even one backlink from a high domain authority website probably indicates that the piece of content is very valuable.

 

When you create high quality and valuable content, more and more external domains will be willing to add a link to your content. The outreach efforts of your marketing team will yield better results when you are promoting a high-quality piece of content.

 

For example, by publishing an infographic on the topic of on-page SEO, Backlinko was able to generate 6730 backlinks to it. Simply using an online infographics maker, you too can generate numerous backlinks and up your content game.

 

Hence, we can say that the number and quality of backlinks can be an excellent content marketing metric that you must consider using to get better results with your content marketing.

 

Understanding and analyzing the sentiment of your content can be very difficult to do manually and thus sentiment analysis tools can be of great help.

2. User Sentiment

The success of your content marketing is primarily governed by how your audience is perceiving it. Metrics like shares, likes, and comments can help understand this. However, if you want to know in-depth, then sentiment analysis can be a great metric to use.

 

Sentiment analysis is the process of computationally deriving opinions about your content by using the opinions expressed by your audience after consuming your content. 

 

Understanding and analyzing the sentiment of your content can be very difficult to do manually and thus sentiment analysis tools can be of great help.

user sentiment

Source

 

Using social listening and sentiment analysis tools, you will be able to understand exactly how your audience feels about your content. Do they find it up to the mark? Do they find your content valuable enough? Which content marketing channels do they prefer?

 

You can use sentiment analysis tools to measure the quality of your content by using user reviews, comments, and survey results as inputs for these tools. 

 

For instance, you can analyse the common sentiments of your users towards your email newsletter. You can gather the data through a quick survey. If you find that the polarity of the analysis is more on the negative side, you can think about ways to improve the quality of your newsletter. You can do the same for your social media content as well.


A great example of this would be sentiment analysis done on the company, American Multinational Conglomerate. Through the sentiment analysis on their social media profiles, they were able to gain useful insights such as getting to know the best social media channel that is preferred by their users.

popular networks

The Finnish outdoor equipment company Suunto used sentiment analysis to understand the overall polarity of the user-generated content that was being put out for their new product launch. This helped them to do some quick damage control.

3. Content Downloads

If you have any content upgrades, downloads, or lead magnets to offer on your website, then these too can be a means of measuring your content marketing. This is because your users probably have to fill a form, give their email addresses, or other contact information in exchange for downloading the content. This shows the interest and eagerness of the user to consume your content.

 

For example, suppose that you offer a template or a swipe file as a content upgrade from your blog post. Then the number of downloads for this content upgrade can be a great indicator of the quality of your blog content.

 

Similarly, you can also measure your middle-of-funnel content this way. If you are offering case studies as downloads from your site, you can use the number of case study downloads to measure your content in this part of the funnel.

4. Active Email Subscribers

If you have an active email newsletter where you share your weekly content wisdom, then the number of new email list sign-ups and active email subscribers is also an important metric that you must consider.

 

Think about the last email newsletter you signed up for. Most probably you signed up because they had something valuable to offer you in return for your email id. The same goes for you as well.

 

When your content is worthy and useful, you’ll automatically see an increasing number of email subscribers. You’ll also notice increased open rates, lesser unsubscribe requests, and more active email subscribers.

5. Average Time on Page

You might perform SEO, use catchy headlines, or even use paid advertising to bring in the traffic to your website. But how many of these visitors are actually enjoying and finding value in your content? 


This is why website traffic should not be your only content marketing metric. Apart from measuring the website traffic, you should also look at the average time on the page of your website visitors. You can use Google Analytics to find this data. You can find it under Reports > Behaviour.

time on page

When users spend more time on your page, it indicates that they are going through your entire content instead of simply skimming through it. 


A great example of this would be the Wista blog. They found a 260% increase in their dwell time by adding video to their content. This is an indication of the fact that time-on-site or dwell time is an effective way to measure the quality and likeability of your content.

average time spent on page

Average time on the page also indicates that the content is something that the user is exactly looking for. In other words, we can say that your content is matching the search intent of your website visitor.

 

Apart from the overall average time on page, you can also gauge the quality of individual pieces of content by measuring the time on page for each of your content pages. If you find any pages with comparatively lower dwell time, then you can think about revamping it.

6. On-Site Behaviour

Apart from measuring the traffic and the time spent on your website’s pages, you should also consider measuring your visitors’ on-site behavior. You can do this by using heatmaps.

 

Heatmaps essentially give you an idea about which parts of your website are the visitors interacting with. For example, through heatmaps, you can see if many users are highlighting a particular paragraph or quotation. Using this as a metric, you can improve all your content.

 

Using heatmap record sessions, you can get extremely beneficial information about your content. You can see what your visitors are reading the most and where they are scrolling. 

 

You can also see what elements of your content are they engaging the most with. Is it an embedded video? Graphics and illustrations? Tools? Call to action?

 

Using these insights from heatmap record sessions, you can find the strengths and weaknesses of your content and thus improve your overall content marketing game.


The project management solution Taskworld saw a 40% increase in their conversions by using heatmaps!

heatmaps

Final Thoughts

Finally, we can summarize by saying that if you want to spruce up your content marketing, then you should look beyond the usual metrics. All the metrics mentioned in this article are useful, yet underrated.

 

Using these content marketing metrics, you can gain insights that you probably do not know until now. This can be transformational in improving the quality of your content and the ROI you gain from it.

Picture of Pratik Dholakiya

Pratik Dholakiya

Pratik Dholakiya is the Founder of Growfusely, a content marketing agency specializing in content & data-driven SEO. He regularly speaks at various conferences about SEO, Content Marketing, Entrepreneurship, and Digital PR.

The post 6 Underrated Content Marketing KPIs and Why You Should Focus on Them in 2021 appeared first on Cyfe.

]]> Top 5 Marketing KPIs Agencies Must Focus on for Small Business Owners https://www.cyfe.com/blog/marketing-kpis-for-small-business-owners/ Wed, 26 Aug 2020 11:53:24 +0000 https://www.cyfe.com/?p=3179 In the context of marketing, Key Performance Indicators (KPIs) are metrics that businesses can use to assess the effectiveness of their marketing activities and how they impact overall business growth. That is, KPIs are important to track in order to understand what’s working and what’s not in your marketing efforts.  With concrete data in front […]

The post Top 5 Marketing KPIs Agencies Must Focus on for Small Business Owners appeared first on Cyfe.

]]>

In the context of marketing, Key Performance Indicators (KPIs) are metrics that businesses can use to assess the effectiveness of their marketing activities and how they impact overall business growth. That is, KPIs are important to track in order to understand what’s working and what’s not in your marketing efforts. 

With concrete data in front of you, you can repeat successes and reduce wasteful spending on the efforts that aren’t bringing results. This way, you’re able to use your marketing budget more wisely and improve profitability.

As an agency, you’re already aware of the importance of keeping track of KPIs and working with them to achieve specific business goals. And while every business will have its own digital marketing KPIs, there are some unique ones that agencies can focus on in order to work towards the holistic growth of their small business clients. 

Here are the five unique marketing KPIs that agencies can track when working with small business owners to help them get the most out of their marketing efforts:

Table of Contents

1. Customer Acquisition Cost (CAC)

Customer acquisition cost is the money spent marketing your client’s business per each new customer acquired. For instance, if a sponsored social media post costs $100 and brings in 10 new customers, the CAC per customer would be an average of $10.

In other words, track what you spend on a marketing campaign in a certain time frame along with the number of recent customers you acquire during that time frame and divide your expenses by the number of new customers to get the CAC.

With CAC figured out, you can set goals for how many new customers you want to acquire and then allocate your marketing budget better.

2. Customer Lifetime Value (CLV)

Knowing how much a customer is worth to your client over the lifetime of their relationship is crucial to tailor content towards the ones who will most often help you achieve your revenue goals. Here’s a step-by-step approach to calculate customer lifetime value.

It’s a critical KPI as it costs less to keep existing customers than it does to acquire new ones, so increasing the value of existing customers is a solid way to drive growth. Knowing the CLV helps businesses build strategies that correctly balance new customer acquisition with existing customer retention in order to maximize profitability.

Ultimately, you don’t have to get bogged down in complex calculations – just be mindful of the value that a customer provides over their lifetime relationship, and work on bottom-of-the-funnel marketing to improve that.

3. Customer Churn

Also referred to as customer attrition, it is the percentage of customers that stopped using your client’s product or service during a certain time frame. Most businesses classify a customer as churned after a certain period of time when the customer has not interacted with or purchased from the business.

To calculate the customer churn rate, simply divide the number of customers you lost during a specified time period by the number of customers you had at the beginning of that time period. For instance, if you start your month with 400 customers and end at 380, your churn rate is 5% because you lost 5% of your customers.

Again, it costs less to keep existing customers than it does to acquire new ones and while some churn is unavoidable, minimizing this key metric is the difference between a successful business and a failed one.

There are many diverse factors that result in customer attrition– from offering a customer loyalty program to improving your website’s accessibility, there’s a lot you can do to reduce churn. An analytics tool can help you identify those issues so you can take the proper steps to minimize churn.

4. Website Conversion Rate

If the content and landing pages on your client’s website are not bringing in traffic and converting them, then the foundations of your digital marketing campaign are shaky. A good way to gauge whether the effectiveness of content and landing pages is to measure the number of people who visit them (website traffic) via search engines and whether the call-to-actions (CTAs) are converting them.

Landing pages are designed exclusively to guide website visitors into a sale or conversion. But if the content on your website (including blog posts) and landing page is poor quality, and not optimized for both humans and search engine crawlers, then the conversion rate would suffer.

5. Net Promoter Score (NPS)

The Net Promoter Score is a metric used to measure customer experience and predicts business growth. On a scale of 1 to 10, this KPI measures the willingness of customers to recommend a company’s products or services to others.

nps score

NPS sorts customers into three categories: Promoters, Passives, and Detractors. Using a short survey, feedback form, or by directly asking “How likely is it that you would recommend this business/brand to a friend or colleague?”, you can readily gauge the level of customer satisfaction.

Promoters will give a 9-10 score. They are very loyal to your company and its products and would love to recommend the brand to others in their network. Passives are in the 7-8 range and while they are happy with the business, they can be vulnerable to the influence other marketers have and stand a good chance of being swayed by the competition. Finally, Detractors score between 0 and 6 and are likely to generate bad word of mouth.

Once the customer base is surveyed, take the percentage of promoters and subtract from the percentage of detractors to reach your net promoter score. Now you know how happy customers are with your small business client. Consider reaching out to individual Promoters and encourage them to spread a good word, or reach out to Detractors to understand what’s lacking and what you can do to turn them into Promoters. If you’re looking for an NPS collection solution, GatherUp provides a seamless process for asking your customers how they feel about your business.

Over to You

With modern tracking and analytics tools like Google Analytics available at virtually no cost, you can readily gain access to all such crucial data that provide clear insight into the successes and failures of your marketing activities, and consequently, make more informed and impactful decisions. You can then track these insights effectively with your Cyfe marketing white label dashboard and share that with your small business owner clients.

And while there are countless KPIs you can track, the ones discussed above are critical to the long-term success of any business. So, as an agency, make sure to have a strong focus on them when working with your small business clients.

Picture of Pratik Dholakiya

Pratik Dholakiya

Pratik Dholakiya is the Founder of Growfusely, a content marketing agency specializing in content & data-driven SEO. He regularly speaks at various conferences about SEO, Content Marketing, Entrepreneurship, and Digital PR.

The post Top 5 Marketing KPIs Agencies Must Focus on for Small Business Owners appeared first on Cyfe.

]]> 5 Best Practices For Connecting Remote Sales and Marketing Teams https://www.cyfe.com/blog/connecting-remote-sales-marketing/ Wed, 20 May 2020 04:50:28 +0000 https://www.cyfe.com/?p=2849 In most companies, sales and marketing teams don’t collaborate efficiently. They don’t have access to each other’s data, nor do they fully understand each other’s roles and responsibilities. This arrangement has many downsides, including: Longer buying cycles Poor campaign deliverability Lower ROI Loss of business revenue (upwards of 10% or more annually) What’s more, disorganization […]

The post 5 Best Practices For Connecting Remote Sales and Marketing Teams appeared first on Cyfe.

]]>

In most companies, sales and marketing teams don’t collaborate efficiently. They don’t have access to each other’s data, nor do they fully understand each other’s roles and responsibilities. This arrangement has many downsides, including:

  • Longer buying cycles
  • Poor campaign deliverability
  • Lower ROI
  • Loss of business revenue (upwards of 10% or more annually)

What’s more, disorganization between the two teams can breed a toxic environment that hampers productivity and work satisfaction. According to CSO Insights, companies with adaptable sales and marketing processes witness 10.2% more sales reps achieving their targets.

Besides, they can extract 208% more value from marketing, with 108% less friction. However, that would be harder to achieve now that everyone is working in a remote environment.

Ensuring remote readiness is a challenge; HBR reports that 52% of remote employees feel their colleagues mistreat them and leave them out in important matters of work.

So, if your company is seeking to reap the benefits of a remote sales and marketing alignment, it is necessary to restructure the two teams to facilitate better workflow between them. Here are five best practices to follow:

Table of Contents

1. Have unified buyer personas

The end goal of both the teams is the same, i.e., to target, nurture, and convert as many consumers as possible. However, if you ask each department the definition of their target customers, you are bound to find some variation.

This gap often leads to situations where sales and marketing invest time and resources on those who are not necessarily their prospects. The point is that both departments have the same target audience, and they need to be reminded repeatedly.

Therefore, it is necessary to develop and communicate accurate and uniform buyer personas across the company. Understanding your ideal customers well is vital to drive product/service development, content creation, sales follow up, and everything else relating to customer management.

Simply put: your remote sales reps will become more adept at connecting with the target audience, and the marketing team will be better informed as to who it wants the content to reach.

2. Systematize lead scoring

Remote sales and marketing teams must have an ongoing conversation about qualifying criteria. They should have one process for lead scoring and evaluation. That is where Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) enter the picture.

These terms represent the goals of each team. Therefore, while defining them, marketers should ask questions like:

  • How much did the target customer engage with a particular eBook?
  • How many times did they interact with it?

Similarly, sales reps should find answers to:

  • What do their prospects need?
  • Can they afford your business offering?
  • What other solutions/competitors are they considering?

If the two teams don’t define these terms in the same way, their leads are highly likely to be scored incorrectly, resulting in many missed opportunities for your business.

Remote working often increases lapses in communication between and within teams. Therefore, it is essential to define the terms accurately to eliminate any confusion and convert MQLs to SQLs easily.

3. Put a Service-Level-Agreement (SLA) in place

If you don’t have an SLA between sales and marketing yet, now is the time to make one. An SLA is a contract that details what both departments have to do to boost business revenue together. A typical SLA comprises:

a. Individual goals of sales and marketing teams

For example, marketing personnel may need to provide a specific number of leads to their sales counterparts every month, and the sales team may be required to follow up on those leads within a particular period.

b. Resources needed by both parties to do their job

What do both teams need from each other to be successful? Consulting on sales pitches? Weekly status reports? Important documents that could give an overview of client pain points?

c. Sales and marketing SPOCs

A remote working arrangement requires every employee to communicate clearly and proactively. Therefore, appoint one person from each team to ensure a smooth flow of information.

d. Way forward when targets are not achieved

If the monthly or quarterly goals of sales and marketing teams are somehow not met, document how each of them will move forward to make up for potential lost revenues.

With an SLA in place, both the teams can support each other based on clear, numerical goals. It eliminates the possibility of “blame game” (a common issue among remote workers) and shifts the focus on what needs to be done by every sales rep and marketer in your company.

4. Facilitate the sharing of information with an integrated CRM

Sales reps spend a considerable part of their day glued to their company’s CRM, while the marketers stick to their marketing automation software. As a result, it becomes difficult to know the progress being made daily, which in turn causes significant communication and information gaps.

An integrated CRM will allow both the teams to function easily. Marketers will have access to all the leads being pursued by the sales team. Any target customer moves through various stages such as cold lead, warm lead, opportunity, and others, depending on how much interaction they have had with the business.

With this information, marketers can help the sales teams tailor prospect conversations accordingly via email drip campaigns, lead magnets, paid advertising, and more.

Similarly, by adding information surrounding the lead’s likes, dislikes, and concerns to the CRM, sales reps can help their marketing counterparts in aligning their resources (e.g., newsletters or social media) with new insights.

For example, if the sales team observes a surge in GDPR compliance-related queries in March, then your marketers can produce more blogs on GDPR around Feb-March and promote them extensively via the company newsletter.

That way, leads will only receive relevant content from your company, and will thus be more inclined towards doing business with you.

5. Promote clear communication lines

If you want your remote sales reps and marketers to develop honest working relationships with each other, you must promote the use of tools such as Slack, Zoom, or Google Meet aggressively. Ensure the two teams catch up once every week or 14 days.

These status meetings will help them stay on top of each other’s progress, discuss MQLs and SQLs, identify new opportunities and content needs, brainstorm lead generation ideas and campaign concepts, and more together.

Alternatively, through remote work, it is easier than ever for marketing to join client or prospect calls with their sales counterparts to get an understanding of what content and messaging resonates with the buyer personas.

Besides, deploy collaboration tools such as Asana, Ryver, Trello, or Basecamp to enable both teams to schedule, assign, and track tasks efficiently.

Summing it up

Sales and marketing alignment is vital for business success; however, many companies struggle to implement a strategy that enables both the teams to work in sync. Therefore, start with the basics: set buyer personas and goals to be achieved to convert prospects.

Implement processes and tools that enable your remote teams to do their job. Almost 90% of companies that put collaborative sales and marketing efforts report an exponential in lead conversion. When your sales and marketing teams work together, more can be accomplished.

Picture of Pratik Dholakiya

Pratik Dholakiya

Pratik Dholakiya is the Founder of Growfusely, a content marketing agency specializing in content & data-driven SEO. He regularly speaks at various conferences about SEO, Content Marketing, Entrepreneurship, and Digital PR.

The post 5 Best Practices For Connecting Remote Sales and Marketing Teams appeared first on Cyfe.

]]> 5 Types of Marketing Dashboards and Their Key Marketing Metrics – Defined https://www.cyfe.com/blog/marketing-metrics-for-marketing-dashboards/ Wed, 11 Mar 2020 12:01:59 +0000 https://www.cyfe.com/?p=2583 Learn how different marketing dashboards can facilitate the collection and analysis of valuable marketing metrics for tracking campaign performance.

The post 5 Types of Marketing Dashboards and Their Key Marketing Metrics – Defined appeared first on Cyfe.

]]>

Marketers, being primarily a creative bunch, have a love-hate relationship with data and marketing metrics. While rising graphs and impressive charts are what marketers strive for, crunching numbers and analyzing metrics isn’t exactly a very creative activity.

But love it or hate it, there’s no question about it — data is what calls the shots. It proves whether your marketing activities have been worthwhile, and what should be the future course of action.

Now, there’s no shortage of data and trackable metrics, which makes it difficult to infer a coherent story about your marketing successes. It’d be so much easier if all the truly important information was neatly consolidated in one place.

Enter marketing dashboards. A marketing dashboard is a data visualization tool that facilitates the collection and analysis of valuable marketing metrics which are crucial for tracking campaign performance.

Table of Contents

Why Use Marketing Dashboards?

Marketing dashboards are more than a pretty-looking display of all of the critical data. They are useful in:

  • Summarizing all the key performance indicators (KPIs) and metrics.
  • Simplifying seemingly complex numbers for faster decision-making.
  • Sharing data in an easy-to-understand format across teams or with clients.
  • Proving to your boss (or client) that the steps you’re taking are in the right direction.

They provide a bird’s-eye view of the effectiveness of your campaigns, making sure you always have the bigger picture in mind. There are several types of marketing dashboards serving different purposes, the notable ones being the following five:

1. Content Marketing Dashboard

content dashboard

Content marketing is an essential activity for any online business today and it often involves extensive efforts from multiple people.

In order to decide what to include on your content marketing dashboard, it’s vital to choose the KPIs that are most relevant to the business you’re marketing. As an illustration, here are a few key metrics that a content marketing dashboard may cover:

  • Average time on page: Reviewing the average time on page informs you if the content you’re producing is the right fit for your audience.
  • Engagement: Likes, comments, social shares, and mentions are all great indicators that your content is performing very well.
  • Inbound links: Tracking the number of inbound links on your dashboard will give you an idea of how much exposure your content is receiving.
  • Attributed revenue: To figure out how much your content is contributing to conversions, you may consider tracking attributed revenue using multi-channel attribution modeling in Google Analytics.

2. Search Engine Optimization (SEO) Dashboard

Here are four critical metrics to track in your SEO dashboard:

  • Organic traffic: The amount of traffic generated from search engines like Google is, of course, a key metric to track when analyzing your SEO performance.
  • Page speed: Being an official ranking factor for both mobile and desktop searches, keeping your page speed at the very front of the dashboard is pivotal.
  • Ranking change: Keeping an eye on your Google rankings is of high priority, as reacting quickly to any major drop in rankings is of the utmost importance.
  • Do-follow links: The number of do-follow backlinks coming from quality websites should be steadily growing, as backlinks have the biggest contribution in determining your site’s rankings.
SEO dashboard

3. Social Media Marketing (SMM) Dashboard

Social media marketing can be both organic and paid. Tracking engagement metrics from various platforms like Twitter, Instagram, and Facebook is essentially what your dashboard will help you do.

social media dashboard

While each of these platforms has its own analytics tool, it’s useful to have a dashboard that brings all of those metrics together. A social media marketing dashboard helps analyze demographic data across platforms, compare engagement across all platforms, and get a clear picture of your social media ROI. The following metrics may be tracked:

  • Average engagement: This metric relates to the number of likes, claps, shares, retweets, comments, and so on your posts receive on average. Social media marketing is all about engaging with your audience, and so this is an important metric to track.
  • Click-through rate (CTR): Ultimately, you want people to click through to the link you’ve added in the caption/bio which could lead them to some landing page on your website. Continuously improving your CTR is important to improve your SMM’s ROI.
  • Cost-per-click (CPC): If you’re spending some bucks on social media ads, you must always know how much you’re paying for each click on your posts.

4. Email Marketing Dashboard

Email marketing has always been and will continue to remain one of the most effective forms of digital marketing. That’s because it allows you to communicate directly with people who have voluntarily chosen to subscribe to your marketing messages.

By creating an email marketing dashboard where key metrics are displayed and updated in real-time, you can continuously improve the ROI of your emails. The metrics being:

  • Open rate: It is the percentage of the total number of subscribers who opened your email. This number gives you an idea of how well your subject line is performing. Testing and optimizing your subject lines can help improve your open rates.
  • Click-through rate (CTR): Again, you want people to not just open your email but actually click through to your website. By improving the content within your emails, you can increase the CTR.
  • Unsubscribe rate: The percentage of people that opt-out of your email list. By having the unsubscribe rate on your dashboard, you can quickly get an idea of whether the content or frequency at which you sent that content is appreciated by your audience.

5. Pay-Per-Click (PPC) Advertising Dashboard

If you’re also using paid advertising on Google SERPs as a marketing channel, then having a separate dashboard will help you to easily track and discover short-term results of your PPC campaigns. Here are a few metrics worth tracking:

  • Total ad cost: Keeping the total cost of your ads at the very top of your dashboard can be a useful reminder to ensure that what you’re putting in is more than just breaking even.
  • Ad click-through rate (CTR): This can help determine how well your ad’s copy is performing. The higher your CTR, the more compelling your ad copy is for the prospects.
  • Average cost-per-conversion: By dividing the total cost of conversions by the total number of conversions, you can get an idea of how much each conversion is really costing you in the grand scheme of things.
  • Cost-per-click (CPC): Each click, irrespective of whether it leads to a conversion or not, is costing you money. Knowing and optimizing your CPC by tweaking your ads is important.

Final Thoughts

If you overload your dashboard with a ton of KPIs, it’ll be difficult to make sense of what’s important and what’s not, ultimately defeating the purpose of the dashboard.

See to it that the KPIs you’re choosing to display are ones that actually support the overarching goal and facilitate quick decision making. Indeed, having all the vital metrics neatly organized can help you to save both time and money.

Picture of Pratik Dholakiya

Pratik Dholakiya

Pratik Dholakiya is the Founder of Growfusely, a content marketing agency specializing in content & data-driven SEO. He regularly speaks at various conferences about SEO, Content Marketing, Entrepreneurship, and Digital PR.

The post 5 Types of Marketing Dashboards and Their Key Marketing Metrics – Defined appeared first on Cyfe.

]]>