Garrett Sussman – Cyfe

How DRIVE® Increased Average Customer Spend by 1.78x with Cyfe Dashboards

Garrett Sussman — Wed, 09 Sep 2020 11:41:36 +0000

Many businesses have small cracks that could lead to larger problems later, like an improperly maintained vehicle leaking fluid. For the past 30+ years, consulting and technology firm DRIVE® has consulted and trained auto and truck repair shops across the U.S. and Canada to grow their companies and fill these cracks. They’re the development firm version of a car mechanic. DRIVE® helps auto shops grow, manage, and operate their business through long term planning and day-to-day operations.

The firm has expanded its own business service offerings as the auto repair industry has matured. Over the past few years, the DRIVE® team began to add marketing and advertising services. The success of these programs has allowed them to innovate and deliver a full agency marketing service program to their customers. These services include:

Web design and development
Social media management
Digital Advertising
Content Marketing
Direct Mail
Email
And more…

DRIVE®’s marketing agency services deliver explosive results for their clients. Their customers consistently see an increase in phone calls, appointments, customers, sales, and revenue.

Challenge:

For Phillip Marzouk, DRIVE®’s Marketing Agency Director, one of the major problems he was facing was communicating those wins to clients. He was looking for a way to highlight that DRIVE® was directly responsible for the new business and increase in sales.

“We want to be able to track what works and what doesn’t on a shop-by-shop basis and determine our customers’ advertising needs to make the most out of their dollars.”

Ever since DRIVE® first started offering web development services, reporting and proving their ongoing value to their clients was a challenge.

“We would send automated reports out of Google Analytics and the customers didn’t understand it,” says Phillip.

His team calls customers once a month and reviews all the data together. Each month, they found themselves re-educating clients on what the various metrics meant and the context around them. It felt like the reports were creating unnecessary confusion and frustration. They were also taking up valuable time.

“We were looking for a system that would allow us to better report to our client base. We were looking for some automation levels in reporting. A tool that would allow us to give access to our client base to a live dashboard. And we wanted the control to show them the numbers that mattered.”

Manually collecting all of the reports and stitching them together would have required time that they didn’t have. An automated reporting system would solve this major dilemma.

Particularly, they needed the ability to customize their dashboard to focus on the numbers that really mattered. This would not only alleviate unnecessary stress for their clients, but it would also highlight the great job they were doing in marketing their business.

Solution:

The Cyfe dashboard was an ideal solution for Phillip’s reporting problems. It connected all of the different data sources that DRIVE® and their clients were already using.

“The most attractive feature of Cyfe was the sheer number of platforms that the dashboard could link up with easily. Most other tools required hours of manual work to pull in the right data accurately. It’s not sustainable or scalable. They couldn’t connect automatically. For a team with minimal developer resources, you can’t depend on connecting to APIs.”

Cyfe connects to everything, and for any custom data, the platform connects to Google Sheets or lets you upload spreadsheets so they can push the data they need.

“When you’re making 400+ dashboards, you simply make a few clicks and it is all connected. Spending minutes per dashboard instead of hours per dashboard. Otherwise, we’d still be building out our clients’ dashboard right now. “

How did Cyfe allow Phillip to give his clients access to their reporting in real-time?

“Clients have a link that they can bookmark in their browser and visit whenever they want. We’ve got some clients that never close their dashboard. Others will only check in once every three months. It’s at their pace.”

With a dashboard shared between account executives, advisors, and the clients, a communication gap was filled. Cyfe surfaced a solution to an unanticipated problem.

“We’re able to use it more efficiently within our organization. What makes us different from other advertising agencies is that we’re an extension of a business development firm. So one of the most important things was to be able to report these numbers to our own business advisors.”

When one of their business advisors touches base with a client, and says, “Hey you’re having a lot of problems bringing in cars. Let’s see what’s going on with your marketing.” They don’t need to take a few days to pull together a marketing report. They can just click on the same link that the client has and see a live update of what’s happening with their marketing.

“When you’re managing 400 plus clients, seconds start to matter. So having that reporting dashboard with a live view, numbers we can curate, and data that we can accurately represent what’s going on was really important to us.”

Results:

So how did Cyfe ultimately impact the business? The primary value centered around improved client communication and support.

Client satisfaction improved substantially.
Customer retention improved.
Customer complaints went down.
Money saved in customer service calls.
50% reduction in customer service calls.
Customers increased average spend by 1.78 times.
Customer LTV increased.

Customer Service and Reputation

The business’s concern about the quality and efficiency of communication has completely changed with Phillip’s investment in reporting. Improving client communication was the result of better access to data. Poor reporting resulted in customers not knowing what they were getting for the money they were spending.

“The number of overall service calls due to a lack of communication has gone down exponentially.”

Cyfe allowed them to connect their website, Google My Business, and Ads into one dashboard to show website calls and calls from Google My Business. The dashboard tied the value to the marketing services.

Before Cyfe, Customers didn’t understand that the high ranking on Google translated to more traffic, phone calls, customers, sales, and ultimately more dollars in their pocket.

Being able to connect the website performance metrics and Google My Business actions into one dashboard clarified to clients what DRIVE® was doing to boost client business.

“Now we don’t have customers not understanding the service or concerned about communication because, at any point in time, they can click on their dashboard link and see live:
‘I’ve got this many calls out of my website. This many calls out of Google My Business. I know where the numbers are coming from. I know what’s happening. Now there’s value to what’s going on.’”

A clear understanding of the marketing performance led to a 50% reduction in customer service calls for DRIVE®. The reduction in calls saved a significant amount of money for the team.

“The very first thing we noticed was that client satisfaction improved substantially. The second thing that we noticed a few weeks down the line was customer retention increased.”

Business Value For Clients and DRIVE® Shops

Now that clients understand the value, they can give Phillip’s team the credit.

“Now clients are saying, ‘You’re responsible for me getting hundreds and hundreds of phone calls in just the last month. I can’t get rid of you.’”

In the context of the pandemic, Phillip and his team were able to show clients that their phone calls and business had increased. The reporting dashboard made a more compelling argument that the clients could invest more in marketing and advertising.

When they made the suggestion to add sanitization services at their client’s businesses
services at their clients’ dealerships, they were able to show in their reporting that the new service resulted in huge spikes of phone calls and sales.

“Clients would be able to attribute where things were coming from. Something that they could never do before. We could do that now with Cyfe dashboarding.”

Cyfe also allowed DRIVE ® to propose increases in advertising spend because they could visualize and attribute the phone calls to the ad spend.

One client had to add a 4th phone line because they were investing more in their advertising and it visibly drove more phone calls and more business. All of these tactics and reporting increased the lifetime value of their clients.

Conclusion

For Phillip and his team at DRIVE®, choosing Cyfe impacted their business operations dramatically. Set up was simple, saving them time in getting their clients’ live access to their performance. It improved customer satisfaction and reduced service calls, improving communication. It clarified and highlighted their value, earning them credit for their spending. It helped them help their clients more effectively.

What was the biggest value of adding Cyfe as your reporting tool of choice?

“The biggest thing that we saw was customers increasing their average spend. One customer became worth more dollars simply from having a dashboarding tool that allowed them to access it at any time and attribute what is working and where their money is going.”

The post How DRIVE® Increased Average Customer Spend by 1.78x with Cyfe Dashboards appeared first on Cyfe.

How to Build an Effective Web Analytics Dashboard

Garrett Sussman — Wed, 02 Sep 2020 05:04:00 +0000

How can we prove that our online marketing strategies are working?

Whether you’re tackling the performance of your website or building out a digital presence with clear goals for hundreds of clients, your web analytics can tell the story of what’s working, what needs attention, and where you should reevaluate.

Being able to monitor, track, and share your efforts on a well-designed web analytics dashboard can help elevate your business, client relationships, or internal company standing.

But with the ridiculous quantity of data sources, tools, and resources, where do you start?

What is a web analytics dashboard?

A web analytics dashboard organizes and visualizes the most important data tied to your business goals and tracks the performance of those metrics over time.

By capturing the key performance indicators (KPIs) of your digital assets (your website, social accounts, advertising campaigns, etc.), you can shape a narrative that ensures your financial investments result in business growth.

Which web analytics are most important to your business?

Determining where to begin with your web analytics dashboard actually starts with your business goals. If you run an eCommerce business, you’re focusing primarily on product sales. If you’re a media publisher, you might be focused on website traffic and subscriptions. A local service business might be trying to book appointments.

eCommerce – sales
Publisher – ad buys, sponsors, subscriptions
Local Service Business – appointments
Non-profit organization – donations
Marketing agency – clients

Understanding your primary business goal and how it relates to your digital marketing strategies will guide your analytics monitoring decisions. Once you have your primary, revenue-generating business goals identified, you should map out secondary goals that support the primary goal. This can be tied to your website, advertising campaigns, social media campaigns, email marketing campaigns, or other marketing strategies.

Website traffic
Calls/Driving directions
Email/phone number captures
Consultations
Website forms filled
Demos
Social media followers/likes/engagement
Email opens/clicks
eBook downloads

By documenting your most important metrics, you can begin to understand how increases or decreases of those KPIs are tied to your marketing efforts.

Why do you need a web analytics dashboard to monitor your KPIs?

When you’re in charge of digital marketing and reporting on your performance to executives or clients, you need an easy way to share your data with the people that you’re working for.

A dashboard can solve a few different problems that you’ll run into when it comes to reporting:

Tools don’t always have easily accessible reporting
Not enough users provisioned for individual logins
Asking stakeholders to log into a variety of tools
Combining an expanse of data into one centralized location
Tools require some expertise to understand the results

Your marketing and analytics don’t always play nice. Why send your boss 8 different reports on your website, email, social, advertising, when you can include it all on one real-time dashboard that they can access on their own terms?

Let’s look at how you can create an effective web analytics dashboard that will cut down the time you spend getting to your analytics, giving you more time to actually review your data.

Start with your website analytics

When you build out your web analytics dashboard, your primary goals are going to be accomplished on your website. For that reason, you’ll want to start with the two most universal (and free) options available: Google Analytics and Google Search Console.

The Essential Google Analytics Dashboard

Despite the fact that you can pull in your web analytics from many different data sources, if you’re just getting started and want to simplify KPI monitoring, you can settle on a pure Google Analytics Dashboard.

At Cyfe, we’ve actually made it even easier with a pre-built template that has the essential metrics that you’ll want to monitor.

While Cyfe also has widgets for analytics from Chartbeat, GoSquared, and Mixpanel, we’ll continue to focus on Google Analytics since it’s the top choice in free web analytics tools.

There are over 100 Google Analytics widgets to choose from covering metrics for your Google Ads, apps, audience, content, conversions, commerce, and traffic sources.

Think about the areas in Google Analytics you visit the most.

For example, your audience overview, which includes pageviews, sessions, and users.

Top traffic sources and the corresponding sessions:

Real-time visitors to your website:

Top landing pages by URL that visitors are seeing first:

And, of course, your conversions. You can easily create multiple goals in Google Analytics and then track the conversion of any specific goal of your choice via the metrics selecting in the Google Analytics Cyfe widget.

As you can see, getting your favorite pieces of Google Analytics data for one website in one quick dashboard at a glance can be valuable in and of itself.

You can also create a dashboard that looks at important data from all of your websites at one glance.

Being able to see performance across multiple domains is a game-changer for digital marketing agencies, multiple business owners, and larger holding companies. Since visualizing cross-domain tracking can be difficult via Google Analytics, you can use a Cyfe dashboard to bring those multiple website views together.

Now, let’s look beyond Google Analytics to other data you’ll want to keep track of for your websites.

Google Search Console Widgets

Serious marketers who want their websites to perform well in Google use Google Search Console, and for good reason. This is where you can get a peek into what Google thinks of your website. The overview widget will show you if you have unread messages, crawl errors, and the number of pages indexed from your site map along with the top internal and external keywords for your website.

Put these widgets together for one or more websites in your analytics dashboard, and now you’ve brought two powerful Google tools into one place. But let’s not stop there…

Google My Business Widgets

Running a local business or have multiple local business clients? You Google My Business metrics are going to tap into those primary goals that you’re always looking to improve. Through the Google My Business widget, you’re able to monitor your:

Brand searches
Google My Business views
Actions
Website visits
Calls
Driving Directions

When you’re an agency running marketing for a local business, phone calls and requests for directions are some of the most important KPIs to share with your clients.

More Essential Web Analytics Widgets

Want to know what other analytics tools think about your website? Why not add an Alexa widget to keep track of your traffic rank?

And a Pingdom widget to keep track of your website’s downtime.

Add these widgets for one or more websites into your dashboard for the ultimate overview of all of your website’s important analytics data.

Even More Analytics Widgets

If those weren’t enough for you, you can even start to mix in analytics from beyond your website. For example, you could line up your web analytics data next to widgets for the following.

Google AdSense earnings, page views, clicks, CTR, CPC, and RPM.
Google Ads cost, impressions, clicks, and conversions.
Emails sent, bounces, unsubscribes, opens, and clicks from Aweber, Constant Contact, MailChimp, GetResponse, and other mailing list services.
Google Alerts for mentions of your website or business.
Online reviews from Google, Facebook, and 3rd Party review sites.
Moz backlinks, external links, mozRank, domain authority, and page authority.
Daily keyword rankings in SERPs.
Analytics from Facebook, Twitter, Instagram, LinkedIn, or YouTube.
Open support tickets from Zendesk.

The possibilities to monitor one or more websites are endless!

Get started building your own web analytics dashboard

As you can see, web analytics dashboards can help you cut down the mindless time spent logging into, navigating around, and browsing your web analytics data. This way, you can spend more time getting valuable insights to inform your digital marketing efforts, help your business grow, and move forward.

Garrett Sussman

Garrett is the head of content at Cyfe, a data visualization dashboard tool. When he's not crafting content, he's scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

The post How to Build an Effective Web Analytics Dashboard appeared first on Cyfe.

Data Silos are Killing Your Business Analytics

Garrett Sussman — Wed, 29 Jul 2020 06:30:00 +0000

Data silos have become a challenge for businesses of all sizes. Building a profitable business in 2020 can’t be guesswork. It’s critical that you and your team are making informed decisions that lead to growth, profitability, and efficiency.

In order to drive success, you need to understand your business. Technology makes it easier to understand what is working in your business, but also creates new problems, like information overload.

The number of applications used by the typical organization is staggering.

According to a 2019 study by Blissfully, small businesses use 40 apps on average.

Naturally, that number grows substantially to 211 apps when we’re talking about enterprise-level businesses with 1000+ employees.

Source: Blissfully

App usage isn’t limited to a single department either. It’s ubiquitous. HR, Sales, Marketing, IT, customer service all have software that they rely on.

These tools allow your employees to perform their jobs more effectively while delivering data-driven opportunities. The data sources paint a picture of how each department is contributing to the great goals of the company.

The irony is that as a leader, the more apps your organization uses, the harder it becomes to make data-driven decisions.

Why?

Because keeping a pulse on your business’ sales, marketing, advertising, finances, web analytics, customer service, SEO, IT, and more as isolated sources of data never give you the complete picture.

In other words, big data doesn’t lead to big insights if you can’t bring it together. You need to think about the data produced by your organization holistically.

As IBM’s own Big Data and Analytics Hub stressed:

“What we’ve learned is that many of the most common challenges associated with big data aren’t really analytics problems. In many cases, these problems are fundamental, even traditional, information integration problems.”

Too much information. A lack of data integration. Departments focusing on their own metrics, KPIs, and data sources.

What’s a primary culprit for businesses being paralyzed by their own magnitudes of data?

Data silos.

Beyond data, silos are a major production killer. There are various silos that exist in the business world.

What is a silo?

In both their human and digital forms, silos are the bane of productive and profitable businesses.

Patrick Lencioni, in his classic business parable Silos, Politics and Turf Wars, explains why:

Silos – and the turf wars they enable – devastate organizations. They waste resources, kill productivity, and jeopardize the achievement of goals.

And Lencioni isn’t alone. As Co-Founder of Growfusely Pratik Dholakiya put it:

Much as we believe that we are most productive in our little silos, the fundamental fact remains that humans are social animals.
By denying the opportunity to collaborate and cross-pollinate ideas, businesses contribute to their own speedy demise.

According to the Business Dictionary, silo mentality is a “mindset present when certain departments or sectors do not wish to share information with others in the same company.”

What is an organizational silo?

Simply put, organizational silos are divisions within businesses that isolate departments from departments, teams from teams, and eventually even people from people.

Have you ever worked for a company whether the marketing team and the sales team don’t communicate effectively? The marketing teams feel like the leads they’re delivering are not becoming customers, because sales can’t close. Sales teams feel like they can’t close because they don’t have the materials they need to sell which should come from marketing.

Organizational silos are fueled by internal competition, blame-shifting, poor communication structures, and — most of all — “reward and punishment” systems that elevate individual achievement over shared success.

The catch is that none of the departments of a company can exist separately, at least not for long.

If product development and sales are working on separate islands without communication, it won’t be long before the sales team is making empty promises about what the product can actually deliver. That means client expectations won’t meet, and soon enough, customers dwindle.

Additionally, organizational silos substantially damage worker satisfaction, which is a major factor in a company’s long-term financial success.

So the question is: “What does all this have to do with data and decision making?”

As it turns out – everything. The fabric, structure, and leadership of your organization guide employees. But the employees guide the data. If they’re creating or enabling data silos, in essence, your business is working in the dark.

What is a data silo?

A data silo is an isolated source of information in an organization that lacks context and prevents useful interpretation.

If organizational silos are stand-alone containers of people, then it makes sense that data silos are stand-alone containers of data.

They exist separately; without sharing, cross-referencing, interpreting, adding to each other’s self-contained data sets.

What happens when silos exist in your data?

You end up seeing only the analytics produced by each individual application — remember, somewhere between 40 and 200+ — but you never get the whole picture.

Data silo scenario #1

Imagine you’re running a restaurant and people are complaining about curbside delivery in their online reviews. Your average rating starts to decrease which impacts your local rankings on Google. Your lowered rankings result in less website traffic, phone calls, and orders.

If you have a support person focused on your online reviews, a marketer obsessing over your website’s traffic, and a salesperson paying attention to call volume, but nobody is communicating, you might find yourself at a loss.

Why are you seeing such a drop in business?

Data silo scenario #2

An influencer online has a bad experience with your product and shares their negative experience on social media. All of a sudden you’re seeing a sudden increase in returns and a drop in sales, but your website traffic actually shoots up (due to bad publicity). If your social media team, your marketing team, and your support team are not communicating, everyone might be confused.

Why would website traffic go up, but sales tank?

As IBM put it, “The most common challenges associated with big data … are fundamental, even traditional, information integration problems.”

The industry-leading development firm Laserfiche reinforces this point powerfully:

“Silos are standing in the way of big data. Whether in data sources or organizational structures, silos lead to complicated analytics and lackluster results on big data initiatives.”

Data silo scenario #3

Let’s take the example of a company’s CRM system not being connected with their email marketing application. If that’s the case, then marketing isn’t able to effectively identify the people they need to communicate with: their clients and leads.

Since email has the highest ROI of any marketing channel, that translates to lost revenue.

The bigger your organization, the more likely there are to be both organizational silos and data silos. As you scale, it’s essential to have the right people and processes in place. You need to have an organization that’s aligned towards a common goal.

Communication between departments needs to be:

Consistent
Clear
Bi-directional
Inclusive
Focused on achieving mutual goals

Having a strong culture of collaboration within the organization is only the first step. To avoid data silos, it’s imperative to adopt tools that bring together all of your data into one accessible source.

When evaluating holistic solutions to break your data silos, focus your search on tools that can visualize your data in a way that makes it easier to consume regardless of your department and skill set.

You’ll want a tool that can:

Pull in data sources from all of your company’s applications
Display on devices that all of your employees have access to (especially when your workforce is working remotely)
Present data in a way that can tell a story visually

A solution to your data silos

The problem of siloed data is exactly why Cyfe exists.

Cyfe offers the simplest way to bring your data together through an all-in-one dashboard. Building a dashboard that’s customized with the data sources that your company already uses is easy whether you’re:

A brand new business without a ton of experience with digital technology.
A sophisticated enterprise that uses custom widgets, SQL data from your own database, and 200+ applications.
A digital marketing agency that needs to report in real-time to a variety of different small business clients.

Develop multiple dashboards that satisfy all of your company’s needs. Design a full birds-eye view dashboard with all of your essential metrics:

Develop web analytics dashboards to unify all of your website traffic and analytics:

Increase your social media performance by monitoring your full social media dashboard:

Break the data silos and surface business insights

Ultimately, Cyfe is a valuable tool because it draws this data from the applications your business already uses. If you’re using Salesforce and ActiveCampaign, we’ve got you. Primarily on LinkedIn, using Google Ads, and Mailchimp? No problem. In fact, you can connect Cyfe to the 400+ apps on Zapier with a simple recipe.

That means, instead of one more app to your already crowded plate, Cyfe brings your data out of its silos and together in one place.

Businesses are complex. They are an ecosystem of people, information, and processes directly impacted by external factors.

Data silos can destroy your business, prevent growth, and deteriorate your culture.

Develop a culture of communication and all-in-one holistic business dashboards to break down your data silos, surface data-driven insights, and help your company succeed.

Garrett Sussman

The post Data Silos are Killing Your Business Analytics appeared first on Cyfe.

Introducing the Cyfe Dashboard Templates Gallery

Garrett Sussman — Fri, 26 Jun 2020 11:22:12 +0000

When you’re just starting a company or identifying your key performance indicators, setting up your reporting can be overwhelming. Sometimes you just want to have the most important metrics beautifully presented on an easy to consume dashboard.

At Cyfe, we have always wanted to simplify reporting and make it accessible to anyone that wants real-time access to the success of their business. That’s why we are happy to announce the release of our brand new Dashboard Templates Gallery.

Historically, when you signed up for the Cyfe free trial, you were presented with an empty dashboard, a blank canvas. Business people, marketers, and salespeople alike have requested some guidance in getting started with their reporting. That’s where the new templates come in.

In the first iteration of our Dashboard Templates Gallery, new Cyfe customers will be able to choose from one of four unique templates:

Google Analytics Dashboard
Google Ads Dashboard
Facebook Ads Dashboard
Youtube Dashboard

We worked with customers to identify which metrics were the most important to them in each of these four categories.

How To Use the Cyfe Dashboard Templates Gallery

Currently, this feature is only available to brand new Cyfe users. We will make templates available to existing customers soon.

Check out my quick walkthrough video or read the step by step guide below:

When you sign up as a new user, you will be able to choose from any of the four pre-made templates or start your own blank dashboard.

To get started:

1. Click the ADD button under the template of your choice.

2. Hover over any of the widgets and click the CONFIGURE button.

3. Select the specific account and website that you want to connect.

4. Click the Save Widget button and your dashboard will populate with your data.

You can then delete widgets from the template, add your own, or leave it as is. Once configured, share out the reports or links to everyone on the team that wants to monitor performance in real-time, on their terms.

Which templates are available in the first iteration of our gallery?

Google Analytics Dashboard Template

With the Google Analytics dashboard template, measure everything essential to the performance of your website. Monitor pageviews and users, traffic sources, demographics, and conversions.

Google Ads Dashboard Template

With the Google Ads dashboard template, you can display all of your campaign performance across groups and keywords. Track overall costs, impressions, clicks, CPC, conversions, and CTR for your ad spend. Simplify your Google Ad reporting and share exactly what matters without overcomplicating things.

Facebook Ads Dashboard Template

Measure your Facebook ad performance with the Facebook Ads dashboard template. Designed with the key performance indicators in mind, easily monitor an overview of cost, impressions, clicks, and actions. Track campaigns by ad sets. Adjust your strategy based on cost per action and frequency.

YouTube Dashboard Template

Starting to focus on your video marketing? The YouTube dashboard tracks every important video related metric for your brand. Understand your YouTube watch time, the percentage of the video that your viewers watch, top videos by performance. Measure subscribers, comments, likes, and shares. Even monitor the success of your playbooks.

Dashboard templates are a starting point

These new pre-made dashboard templates are the perfect entry point for anyone interested in monitoring their business metrics. Whether you’re just starting with website analytics, advertising, or video marketing, these dashboards will surface the most important information your business needs. They can also be an essential part of your agency business development.

Once you’ve got a grasp of these dashboard templates, you can begin to modify them yourself.

Want to merge your Google Ads and Facebook Ads into one dashboard? You can do that.

Need to add Vimeo videos to your YouTube dash? Vimeo is available.

Try out the blank dashboard and build your own social media dashboard.

Keep your eyes peeled for additional dashboard templates as they become available and let us know if there are any dashboard templates that you want us to build in the future.

Garrett Sussman

The post Introducing the Cyfe Dashboard Templates Gallery appeared first on Cyfe.

Garrett Sussman – Cyfe

How DRIVE® Increased Average Customer Spend by 1.78x with Cyfe Dashboards

Challenge:

Solution:

Results:

Customer Service and Reputation

Business Value For Clients and DRIVE® Shops

Conclusion

How to Build an Effective Web Analytics Dashboard

Table of Contents

What is a web analytics dashboard?

Which web analytics are most important to your business?

Why do you need a web analytics dashboard to monitor your KPIs?

Start with your website analytics

The Essential Google Analytics Dashboard

Google Search Console Widgets

Google My Business Widgets

More Essential Web Analytics Widgets

Even More Analytics Widgets

Get started building your own web analytics dashboard

Garrett Sussman

Data Silos are Killing Your Business Analytics

Table of Contents

What is a silo?

What is an organizational silo?

What is a data silo?

Data silo scenario #1

Data silo scenario #2

Data silo scenario #3

A solution to your data silos

Break the data silos and surface business insights

Garrett Sussman

Introducing the Cyfe Dashboard Templates Gallery

How To Use the Cyfe Dashboard Templates Gallery

Google Analytics Dashboard Template

Google Ads Dashboard Template

Facebook Ads Dashboard Template

YouTube Dashboard Template

Dashboard templates are a starting point

Garrett Sussman